National Eye Health Week has teamed up with not-for-profit health insurer Westfield Health to publish Vista, a 52-page consumer lifestyle magazine.
Vista is packed with essential eye health advice including features on the importance of regular sight tests, exclusive recipes, an interview with TV presenter Davina McCall, true life stories recounting people’s experiences of living with eye disease, over the counter remedies for common eye conditions, make-up and style advice plus a round-up of the latest eye health news, quizzes and more.
David Cartwright Chair of National Eye Health Week comments: “Vista is a really exciting new concept in eye health promotion. By presenting important health messages in a stylish magazine format we hope to encourage more people to have regular sight tests and inspire them to make healthier lifestyle choices that reduce the risk of future sight loss.”
Paul Shires Executive Director at Westfield Health adds: “This is a truly innovative approach to eye health promotion which we hope will inspire people to take better care of their vision. Following Vista’s lifestyle advice could not only help you see better, it could also help improve your overall health and wellbeing.”
Copies of Vista are being sent out in the National Eye Health Week supporter resource packs and will be distributed at official National Eye Health Week events taking place across the country between 22 and 28 September.
Click here to view a digital version of Vista
Published : 12 September 2014
MPs are being urged to support an Early Day Motion (EDM) which draws attention to eye health issues affecting the UK and the role optometry can play in creating a healthier Britain.
The National Eye Health Week EDM has been was sponsored by Annette Brooke MP, David Amess MP, Dr Hywel Francis MP, Mark Durkan MP and Sir Peter Bottomley MP.
The EDM was raised this morning (10.09.14) with MPs being encouraged to pledge their support before the House of Commons rises for its Conference Recess on Friday 12 September.
For full details of the National Eye Health Week Early Day Motion visit:
Published : 10 September 2014
Click here to read the eye health supplement published in The Times newspaper on 2 August.
Published : 6 August 2014
There will be a different focus on each day during NEHW 2014.
NEHW 2014 Timetable
Pre-Week UV protection
Monday 22 September – General Eye Health
Tuesday 23 September – Women’s Eye Health
Wednesday 24 September – Sight after sixty
Thursday 25 September – Sports Vision
Fr-eye-day 26 September will focus on eye research
Saturday 27 September – nutrition and the eye
Sunday 28 September will concentrate on the link between smoking & sight loss.
The supporter resource packs will include promotional materials addressing each of these key themes.
Published : 4 August 2014
New for 2014 National Eye Health Week plans to publish Vista, an exclusive lifestyle magazine designed to raise awareness of the importance of regular sight tests and highlight how factors such as diet, exercise, smoking and UV exposure can affect your eye health.
Download the media pack for more information plus details of advertising opportunities.
Published : 15 July 2014
Join David Cartwright and Francesca Marchetti for a series of Ask the Expert sessions at Optrafair London to hear why eye health promotion is so vital.
The National Eye Health Week Ask the Expert Sessions take place at the following times on Stand E22...
Friday 11 April 5pm
Saturday 12 April 12pm
Sunday 13 April 11am
Optrafair London delegates will also have the opportunity to register for a 2014 resource pack on the Optical Confederation Lounge (Stand M60).
We look forward to seeing you there.
Click here to view David Cartwright, Chair of National Eye Health Week, speaking to Optometry Today about plans for National Eye Health Week 2014 and how eye health intermediaries can get involved.
Published : 18 March 2014
National Eye Health Week will be at the inaugral Optrafair London which takes place at Olympia National in Kensington between 11 - 13 April 2014.
Watch this space for more information.
Published : 10 February 2014
Almost a quarter of the UK population (23%) were aware of National Eye Health Week 2013.
The percentage of the UK population who understood they should have a sight test every two years (unless advised otherwise by their optometrist) rose 5% during the Week to 53%. The biggest rise came in
the core target group of 45 - 54 year olds which rose ten percentage points to 62%.
There were also some significant increases in public understanding of the factors that can affect eye health.
Diet up 25% from 40% to 65%
Smoking up 6% from 54% to 60%
UV exposure up 4% from 72% to 76%
More supporters than ever before (1,000 +) participated in the campaign.
Our supporter base included large retailers such as Boots UK national organisations like the DVLA, charities, independent opticians, GPs and schools. Click here for a list of organisations who took part in NEHW 2013
Our media activity generated more than 135 million opportunities for people to see and hear important lifestyle advice.
The publicity value of the 2013 campaign was in excess of £3Million.
Coverage included: The Chris Evans R2 Breakfast Show, The Steve Wright in the Afternoon Show on BBC R2, BBC News 24 plus supplements in The Times and The Guardian.
Website traffic was up over 60%
Our social media activity included a LIVE cataract operation.
Our Twitter network reach exceeded 2 Million.
Published : December 2013
The fifth annual National Eye Health Week will run from 22 – 28 September 2014.
Further details of plans for the 2014 campaign will be announced in the coming weeks.
Published : 11 November 2013