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NEHW Chair talks to The Times

Click here to read the eye health supplement published in The Times newspaper on 2 August.

 

Published : 6 August 2014

Themes for the 2014 NEHW Campaign Announced

There will be a different focus on each day during NEHW 2014.

NEHW 2014 Timetable
Pre-Week UV protection
Monday 22 September – General Eye Health
Tuesday 23 September – Women’s Eye Health
Wednesday 24 September – Sight after sixty
Thursday 25 September – Sports Vision
Fr-eye-day 26 September will focus on eye research
Saturday 27 September – nutrition and the eye
Sunday 28 September will concentrate on the link between smoking & sight loss.

The supporter resource packs will include promotional materials addressing each of these key themes.

 

Published : 4 August 2014

Read all about it! NEHW announces plans to publish an official magazine

New for 2014 National Eye Health Week plans to publish Vista, an exclusive lifestyle magazine designed to raise awareness of the importance of regular sight tests and highlight how factors such as diet, exercise, smoking and UV exposure can affect your eye health.

Download the media pack for more information plus details of advertising opportunities.

 

Published : 15 July 2014

Ask the Expert - Optrafair London

Join David Cartwright and Francesca Marchetti for a series of Ask the Expert sessions at Optrafair London to hear why eye health promotion is so vital.

The National Eye Health Week Ask the Expert Sessions take place at the following times on Stand E22...

 

Friday 11 April 5pm

Saturday 12 April 12pm

Sunday 13 April 11am

 

Optrafair London delegates will also have the opportunity to register for a 2014 resource pack on the Optical Confederation Lounge (Stand M60).

 

We look forward to seeing you there.

 

 

David Cartwright speaks to Optometry Today about plans for NEHW 2014

Click here to view David Cartwright, Chair of National Eye Health Week, speaking to Optometry Today about plans for National Eye Health Week 2014 and how eye health intermediaries can get involved.

 

Published : 18 March 2014

NEHW at Optrafair London

National Eye Health Week will be at the inaugral Optrafair London which takes place at Olympia National in Kensington between 11 - 13 April 2014.

 

Watch this space for more information.

 

Published : 10 February 2014

NEHW 2013 Key Facts and Figures

Almost a quarter of the UK  population (23%) were aware of National Eye Health Week 2013.

The percentage of the UK population who understood they should have a sight test every two years (unless advised otherwise by their optometrist) rose 5% during the Week to 53%. The biggest rise came in
the core target group of 45 - 54 year olds which rose ten percentage points to 62%.

There were also some significant increases in public understanding of the factors that can affect eye health.

Diet up 25% from 40% to 65%
Smoking up 6% from 54% to 60%
UV exposure up 4% from 72% to 76%

More supporters than ever before (1,000 +) participated in the campaign.

Our supporter base included large retailers such as Boots UK national organisations like the DVLA, charities, independent opticians, GPs  and schools. Click here for a list of organisations who took part in NEHW 2013

Our media activity generated more than 135 million opportunities for people to see and hear important lifestyle advice.

The publicity value of the 2013 campaign was in excess of £3Million.

Coverage included: The Chris Evans R2 Breakfast Show, The Steve Wright in the Afternoon Show on BBC R2, BBC News 24 plus supplements in The Times and The Guardian.

Website traffic was up over 60%

Our social media activity included a LIVE cataract operation.


Our Twitter network reach exceeded 2 Million.

 

 

Published : December 2013

 

Dates For National Eye Health Week 2014 Announced

The fifth annual National Eye Health Week will run from 22  –  28 September 2014.

Further details of plans for the 2014 campaign will be announced in the coming weeks.

 

Published  :  11 November 2013

 

National Eye Health Week Announces New Chair

David Cartwright, was officially welcomed as Chair of National Eye Health Week (NEHW) when his predecessor Francesca Marchetti handed over office at a NEHW Steering Group Meeting in Central London (pictured below).

 Francesca Marchetti presents David Cartwright with NEHW Chair's badge

Francesca Marchetti presents David Cartwright with the NEHW Chair’s badge during an official handover of office at the BCLA.

Francesca comments: “It’s been a real pleasure to Chair National Eye Health Week over the past two campaigns. During this time we’ve enjoyed a ground swell of support from across the sector, which this year saw more than 1,000 individuals and organisations promoting awareness of eye health and the importance of regular sight tests for all.  This fantastic support combined with a high profile media relations campaign helped us create a real connection with the public as demonstrated by the results of an independent consumer analysis survey which found that almost a quarter (23%) of the UK were aware of National Eye Health Week 2013.

Francesca continues: “I’m delighted to be handing over the role of Chair to David. He is a credible ambassador for optics and his knowledge will be invaluable in helping to realise the future potential of NEHW.”

Commenting on his appointment David said: “Francesca has done a great job leading NEHW over the last couple of years and I’m really looking forward to working with the NEHW Steering Group Members to build on the legacy we’ve created thus far to elevate eye health up the public health agenda.“

David Cartwright represents the Federation of (Ophthalmic and Dispensing) Opticians (FODO). Prior to his appointment as Chair David was Vice Chair of the NEHW Steering Group.

David is also a Consultant Optometrist, Clinical Chair for the Derbyshire and Nottinghamshire Eye Health Local Professional Network and sits on the General Optical Council Standards Committee. He is also a past-President and Council Member of the College of Optometrists.

Francesca will remain on the NEHW Steering Group as past-Chair. Details of a new NEHW Vice Chair will be announced in due course.

 

Published  :  11 November 2013

NEHW 2013 Evaluation Has Now Closed

Thanks to everyone who took part.

 

Published : 9 October 2013