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Channel 4 & RNIB present advertising first for National Eye Health Week

Channel 4 will mark National Eye Health Week this evening when it presents a very special ad break, giving viewers the chance to watch TV through the eyes of somebody living with sight loss.

This unique campaign was produced with the support of RNIB and Eye Health UK (organisers of National Eye Health Week) alongside five advertisers and aims to raise awareness of the importance of looking after your eyes.

The five advertisements will be broadcast during Channel 4’s The Undateables at 9.15pm and 9.30pm. Each ad uses different filters that mimic five common eye conditions in the UK – macular degeneration, cataracts, eye conditions caused by diabetes, hemianopia and glaucoma.

 

Published : 18 September