News

Almost a quarter of the UK  population (23%) were aware of National Eye Health Week 2013.

The percentage of the UK population who understood they should have a sight test every two years (unless advised otherwise by their optometrist) rose 5% during the Week to 53%. The biggest rise came in
the core target group of 45 - 54 year olds which rose ten percentage points to 62%.

There were also some significant increases in public understanding of the factors that can affect eye health.

Diet up 25% from 40% to 65%
Smoking up 6% from 54% to 60%
UV exposure up 4% from 72% to 76%

More supporters than ever before (1,000 +) participated in the campaign.

Our supporter base included large retailers such as Boots UK national organisations like the DVLA, charities, independent opticians, GPs  and schools. Click here for a list of organisations who took part in NEHW 2013

Our media activity generated more than 135 million opportunities for people to see and hear important lifestyle advice.

The publicity value of the 2013 campaign was in excess of £3Million.

Coverage included: The Chris Evans R2 Breakfast Show, The Steve Wright in the Afternoon Show on BBC R2, BBC News 24 plus supplements in The Times and The Guardian.

Website traffic was up over 60%

Our social media activity included a LIVE cataract operation.

Our Twitter network reach exceeded 2 Million.

Published : December 2013