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Vista puts public in picture on eye health

Vista magazine cover banner

 

National Eye Health Week has teamed up with RNIB (Royal National Institute of Blind People) to publish Vista, a 60-page consumer lifestyle magazine designed to raise awareness of the importance of regular sight tests and how lifestyle choices can affect eye health.

 

Edited by experienced consumer health journalist, Rachel Symonds, with contributions from leading healthcare experts, Vista brings together an inspiring mix of important eye care advice including features on the importance of regular sight tests, exclusive recipes, celebrity interviews, true life stories recounting people’s experiences of living with poor eye health, tips on how to be screen smart, make-up and style advice plus a round-up of the latest eye health news, quizzes and more.

 

David Cartwright, Chair of National Eye Health Week comments: “Vista is an exciting concept in public eye health promotion. By presenting important health messages in a stylish magazine format we hope to encourage more people to have regular sight tests and inspire them to make healthier lifestyle choices that reduce the risk of avoidable sight loss.”

 

Fazilet Hadi, RNIB Director of Engagement, said: "Vista is a great way of sharing the latest news and advice, and it also gets across the serious message that people need to make their eye health a priority. Up to 50 per cent of sight loss could be avoided and there are things people can do to protect their vision including having regular eye checks."

 

Copies of Vista are being sent out in the National Eye Health Week supporter resource packs and will be distributed at official National Eye Health Week events taking place across the country between 21 and 27 September.

 

View a digital version of Vista magazine here

 

Published: 14 September 2015