Social Success for National Eye Health Week 2015
Early indications show National Eye Health Week 2015 has been a success. Whilst a full evaluation of the Week, which saw over 2,500 opticians, pharmacies, GPs, charities, schools, businesses and individuals take part, is still to be completed initial results show how the Week was successful in communicating important eye health messages to millions of Brits.
David Cartwright, Chair of the National Eye Health Week said: “Over the past seven days our social media campaign alone had a reach in excess of 25 million. Press coverage has also exceeded previous years. Cuttings are still coming in in droves but some of the highlights to date include broadcast coverage on Good Morning Britain and the Chris Evans Breakfast Show as well as stories published in every national daily newspaper.
This media activity highlighted the importance of having regular sight tests and how lifestyle choices can affect eye health to a mass audience whilst events and activities hosted by our amazing network of supporters provided local communities up and down the country with individual eyecare advice and information.”
David continues: “"What is really great about the Week is the sense of engagement and interest the news stories and support material generates with members of the public. I'm sure it's that which leads to people taking more care of the eyes"
Organisers of the Week would like to thank its official partners including ASDA Opticians, Boots Opticians, Butterflies Healthcare, Vision Express and Lloyds Pharmacy for helping to make the Week possible.
A full evaluation of this year’s campaign, including a review of supporter events will be released later this Autumn.
Published : 30 September 2015
